Invenire | Nutrition Market Insight from Scandinavia

Simplicity and WOW factor: Trends in omega-3 consumer products

Virpi — Fri, 18 May 2012 06:03:27 +0000

Omega-3 containing supplements are the most well-known and used supplement products after multivitamins. Also omega-3s are widely used in other nutritional products such as baby foods. The players in the industry, however, have been pushing novelties to the market: new types, from new sources and delivery formats. But novelty does not engage consumers for [...]

Psst… Be better prepared for Vitafoods (For ingredient marketers only!)

Virpi — Thu, 17 May 2012 08:18:42 +0000

While Vitafoods is only a few days away, we at Invenire thought to give you, the ingredient marketers, a few hints.

When your task in trade shows is to get attention and increase your sales, your customers are looking for ways to improve their business. Together, you need to bring [...]

Get your money’s worth in market intelligence

Laura — Mon, 30 Jan 2012 10:42:05 +0000

Providing market intelligence services is challenging, but mostly utterly rewarding. Wise companies integrate market intelligence into everyday business decisions and use it in concrete sales and marketing actions. Those who don’t, generally share common misconceptions about market intelligence. Here are a few of them.

1. We already know enough
Surely you [...]