FourFactors MasterclassES

at Wiurila Manor, Finland

Co-hosted by Invenire & the Healthy Marketing Team

The FourFactors® by HMT is a proven consumer-centric tool to map, develop and position successful brands within food, nutrition and health.

Learn at the FourFactors® Masterclass how to gain clarity for decision-making and how to create team alignment and action to accelerate time-to-market.

The next Nordic Masterclass will be held at Wiurila Manor, Finland in February 2019.

Tickets will be on sale shortly. Sign up below to get notified about this Masterclass!


With inspiration from the latest trends, insights and case studies the FourFactors® Masterclass guides you how to use the tool in –

  • Trend analysis
  • Category innovation opportunity analysis
  • Consumer segmentation
  • Brand positioning and strategy
  • Market entry strategy
  • Brand concept development

The value chain starts in the mind of a consumer.

Peter Wennström, creator of the FourFactors® brand acceleration tool, talks about the benefits of the FourFactors® Masterclasses. Learn the tool live from Peter himself at the upcoming masterclass – “The Global Game-Changers” – February 2019 at Wiurila Manor, Finland.

The next FourFactors® Masterclass, “The Global GameChangers” will be held at Wiurila Manor, Finland in February 2019. 

Housing Invenire’s new co-creation space, Wiurila Manor is set amongst calm, natural parklands.  Wiurila provides an attractive setting for creative thinking and effective working, to enhance the benefits of the FourFactors® model. Learn the invaluble FourFactors® tool while having an enjoyable experience at Wiurila!



There are different ways you can participate in the FourFactors Masterclasses –


Public masterclasses will be offered periodically, focusing on different focus topics. To keep updated on upcoming Open Masterclasses, please express your interest using the form below.


Private Masterclasses can be arranged – for your team, on your topic and at your location. Get in touch to find out more.

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*By completing this contact form, you are sharing your personal information with Invenire Market Intelligence Oy. Your information will not be added to any marketing lists or shared with third parties. Your information will be utilised only by our email system in order to reply to your request, and ongoing news emails about Masterclasses if you selected this option. If you would like all records of your personal information removed from our email system, please contact doorbell(at)


Since 2004, the FourFactors®, developed by Peter Wennström, has been used for enhancing and extending current brands and portfolios, as well as designing and innovating totally new brands.

The FourFactors® is based on consumer insights and key decision factors at the point of purchase. The method has been implemented in internal global training programs by companies like Nestlé and Tetra Pak and has been used by the Healthy Marketing Team in innovation and branding projects in more than 60 countries across 6 continents.



+358 44 5820 088 | +45 29 38 61 04

Kokkilantie 835, 25230 ANGELNIEMI, FINLAND