at Wiurila Manor, Finland
Co-hosted by Invenire & the Healthy Marketing Team
The FourFactors® by HMT is a proven consumer-centric tool to map, develop and position successful brands within food, nutrition and health.
Learn at the FourFactors® Masterclass how to gain clarity for decision-making and how to create team alignment and action to accelerate time-to-market.
KICK COMPLEXITY TO THE CURB
With inspiration from the latest trends, insights and case studies the FourFactors® Masterclass guides you how to use the tool in –
- Trend analysis
- Category innovation opportunity analysis
- Consumer segmentation
- Brand positioning and strategy
- Market entry strategy
- Brand concept development
The value chain starts in the mind of a consumer.
There are different ways you can participate in the FourFactors Masterclasses –
Public masterclasses will be offered periodically, focusing on different focus topics. To keep updated on upcoming Open Masterclasses, please express your interest using the form below.
Private Masterclasses can be arranged – for your team, on your topic and at your location. Get in touch to find out more.
The first FourFactors® Masterclasses will be held at Wiurila Manor, Finland.
Housing Invenire’s new co-creation space, Wiurila Manor is set amongst calm, natural parklands. For Finnish customers, Wiurila provides an attractive setting for creative thinking and effective working, to enhance the benefits of the FourFactors® model.
For Masterclasses in other Nordic countries, please get in touch.
WIURILA MANOR, FINLAND
ABOUT THE FOUR FACTORS
Since 2004, the FourFactors®, developed by Peter Wennström, has been used for enhancing and extending current brands and portfolios, as well as designing and innovating totally new brands.
The FourFactors® is based on consumer insights and key decision factors at the point of purchase. The method has been implemented in internal global training programs by companies like Nestlé and Tetra Pak and has been used by the Healthy Marketing Team in innovation and branding projects in more than 60 countries across 6 continents.
INVENIRE MARKET INTELLIGENCE LTD
+358 44 5820 088 | +45 29 38 61 04
Kokkilantie 835, 25230 ANGELNIEMI, FINLAND