THE 3 BIG SHIFTS
Our lives today are very different than 20 years ago.
Global megatrends, such as rapid urbanisation, climate change, shifts in global economic power, technological breakthroughs, and demographic & social change, have been changing the landscape we live in.
But there’s been much more going on beneath the surface. Significant shifts in trust, power and identity have also been occuring in our personal lives. And they’ve been impacting almost everything at a fundamental level. The way we live, what we want & how we want it is being transformed, driven by these 3 big shifts.
We are living amidst the reinvention of consumerism.
It’s something no brand can afford to ignore.
DO YOU SEE THESE HAPPENING?
Significant shifts in Trust, Power & Identity are already happening around us.
These shifts are impacting what consumers want, and how they want brands to interact with them. The nature of the relationship between consumer & brands is being forever changed, driven by our changing lifestyles, societal transformations and how we see ourselves as consumers.
We trust traditional formal institutions less – and each other more. Trust is one of the most important forms of capital we have, both as individuals and organisations.
Many of us want to be more active in the system, shaping it to fit our needs. Power to create change is increasingly shifting outside traditional formal institutions.
We are redefining our consumer identities. We have a desire to make an impact, know the origin of products and have things personalised to our preferences…and we also increasingly have the means to realise our desires.
What does this mean for you?
A changing consumer landscape can feel daunting for any brand. How do you reach consumers when the old ways no longer apply? What will you need to adjust to connect with consumers in this new reality?
The good news is, this is an opportunity. You have the opportunity to become an invaluable partner to the consumer – and meet their needs more than ever before.
People are looking to reduce the distance between themselves & brands. They’re wanting more collaborative, partner relationships. They want brands who values are aligned with their own. And they want products that fit with their individual needs and personalised lifestyles. This creates opportunities for brands to forge closer, more meaningful relationships with consumers. Greater dialogue with consumers can also give you more precise insight into what people want & need from you and your products.
THE FUTURE OF FOOD WILL BE PEOPLE-POWERED
GET A SHARED UNDERSTANDING
Analyst & Chief Sense-Maker
Invenire Talk: The 3 Big Shifts reinventing consumerism
If these shifts concern you and your business, an Invenire Talk session will help create a common understanding for your team – and put them in focus across your business. You’ll gain deeper insights & understanding, drawing from Johanna’s direct research and knowledge.
We can conduct a Talk on the 3 Big Shifts at your place or ours. Talks are useful for team planning days, conferences & seminars, and focused consumer understanding sessions.
Get in touch to find out more! Complete the quick form below, or contact us direct at doorbell[at]invenire.fi or +358 40 8228 140.
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