A client within the dietary supplements industry asked us a question: what should I know about biohacking? It got us curious, especially in relation to food & nutrition. We decided to explore and understand this growing phenomena. We shared our findings at the Health Ingredients Europe conference and through the NutraIngredients Personalised Nutrition webinar.

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In understanding biohacking, we realised it’s quite a niche area in itself, and part of the bigger field of personalised nutrition. We decided to team up with the Finland Futures Research Centre at Turku University and a few other SMEs to explore how the role of the consumer might change in the future food system. We felt personalised nutrition was key here. “People-Powered Future of Food” (PPFF) was our joint project, funded by Business Finland. We explored the future role of the consumer in food. And we realised, again, that this is part of something bigger. The changing nature of consumerism will be personalised and include sustainabilty, origin of ingredients, product packaging & product usage, as well as nutrition.

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This brought us to understanding Food Citizenship – active participants of the food system. Through the PPFF project, we also developed an understanding of systemic shifts changing the nature of consumerism, which resulted in the insight “The 3 Big Shifts”.